Case Study: Vivino boosts repeat sales and cuts WISMO tickets with AfterShip Tracking

How AfterShip helped Vivino say ‘Cheers!’ with their post-purchase experience

Vivino, the world’s largest online wine marketplace and most downloaded wine app, needed better control over its post-purchase experience. With thousands of orders moving through multiple courier services, Vivino lacked a central way to track shipments and provide customers with timely, branded delivery updates.

AfterShip implemented AfterShip Tracking to centralize order tracking, automate notifications, and add branded tracking pages and personalized recommendations. As a result, Vivino saw a 50% reduction in WISMO tickets, a 30% increase in repeat sales, a 25% higher click-through rate, and 30% more SMS opt-ins, while also improving SEO and driving more visits back to its site.

Vivino

Christos Losifidis

VP of Product Management