Case Study: THE ICONIC achieves a seamless, transparent post-purchase experience with AfterShip

How AfterShip gave THE ICONIC a post-purchase experience that fits their name

THE ICONIC is a Sydney-based online fashion and sports retailer, one of Australia and New Zealand’s largest brands. As its online business and carrier network expanded, THE ICONIC needed a more simple, transparent, and reliable post-purchase experience, with better visibility into shipments, delivery delays, and customer feedback timing. It turned to AfterShip Tracking to help manage these challenges.

AfterShip centralized THE ICONIC’s delivery and returns data, providing real-time tracking, on-time delivery insights, and carrier performance analysis. This improved visibility helped the team proactively manage delays, trigger NPS surveys at the right time, and oversee Marketplace partner deliveries more effectively. With AfterShip, THE ICONIC strengthened supplier accountability, standardized delivery processes, and improved supplier revenue and cart conversion rates.

THE ICONIC

Richie Hadfield

Director of Product