Case Study: Wild Cosmetics achieves streamlined operations and $7,000+ in recaptured revenue with AfterShip

How AfterShip Feed helps Wild Cosmetics streamline operations and grow new opportunities

Wild Cosmetics, the UK’s first plastic-free, refillable deodorant brand, wanted to grow on TikTok Shop but was hindered by manual order processing, overselling caused by inaccurate inventory, and time-consuming live giveaway management. The company turned to AfterShip Feed to better connect its Shopify store with TikTok Shop and support its expanding social commerce operations.

AfterShip Feed automated real-time syncing of product listings, orders, and inventory between Shopify and TikTok Shop, helping Wild Cosmetics prevent overselling and streamline fulfillment. With AfterShip, the brand synced more than 2,600 orders in 90 days, recaptured over $7,000 in canceled-order revenue, and saved about 30 minutes per giveaway while improving customer satisfaction and operational efficiency.

Wild Cosmetics

Harry Symes-Thompson

Director of Marketing