Case Study: SoSweet achieves faster TikTok Shop fulfillment and reduced overselling risk with AfterShip Feed

How AfterShip Feed helps SoSweet simplify fulfillment and manage revenue risks

SoSweet, a second-generation family-run UK confectionery retailer, needed a better way to manage its fast-growing TikTok Shop and other online sales without overselling or spending too much time on manual inventory tracking. The lean team was struggling with inaccurate stock data, fulfillment complexity, and revenue risk as it expanded to nine stores and a large online following, and it turned to AfterShip Feed to help.

AfterShip implemented AfterShip Feed, a TikTok Shop-focused product and inventory sync solution, to automate order capture, product listing, category mapping, bulk edits, and real-time stock updates. As a result, SoSweet achieved 10x faster product listing on TikTok Shop and a 72% productivity increase in inventory updates, while smoothly managing more than 2,000 SKUs and reducing overselling risk even during peak seasons.

SoSweet

George Robinson

Director