Case Study: MyDeal achieves a 25% reduction in WISMO tickets with AfterShip Tracking

Enhancing the shopping experience by empowering marketplace sellers

MyDeal, an Australian eCommerce marketplace with 1,900+ sellers and 1 million active customers, needed a better way to manage shipping visibility and improve the post-purchase experience across many carriers. Using AfterShip Tracking, MyDeal aimed to reduce customer confusion, streamline seller shipping management, and strengthen customer satisfaction.

AfterShip implemented a single branded tracking page, automated shipment notifications, and a centralized dashboard for carrier performance data. As a result, MyDeal reduced WISMO tickets by 25% and cut average transit time by 25%, while also improving team efficiency and helping sellers make better fulfillment decisions.

MyDeal

Kieran Boyce

General Manager of Operations