Case Study: Dr. Squatch Achieves 94% EDD Accuracy and 32% Tracking CTR with AfterShip

Dr. Squatch achieves 94% EDD accuracy and 31.89% tracking CTR with AfterShip

Dr. Squatch, a men's grooming products brand, faced operational challenges with their previous estimated delivery date (EDD) provider. The system was rigid and assumption-based, requiring them to manually build delivery rules for their third-party logistics providers without any carrier data visibility. This led to inaccurate delivery dates and a buggy, non-analyzable post-purchase tracking portal. Seeking a data-driven solution, they turned to AfterShip.

AfterShip implemented its AI EDD and Branded Tracking products to automate the process. The solution provided accurate, data-driven delivery dates and a high-converting branded tracking page. This resulted in a 94% on-time EDD accuracy rate and a tracking page click-through rate of 31.89%, which generated 766 attributed orders and $32,978 in revenue in a single quarter. AfterShip also drastically reduced the time to launch pre-purchase EDD from months to just weeks.

Dr. Squatch