Case Study: DIME Beauty achieves 60x ROI with AfterShip Personalization

DIME Beauty boosts AOV 45% with AfterShip

DIME Beauty, a US-based beauty and skincare brand, faced high customer acquisition costs and a low return on ad spend. To improve their return on investment, their goal was to increase average order value by 10%. They turned to their existing vendor, AfterShip, to implement its Personalization product to create a hyper-personalized shopping experience.

AfterShip implemented its AI-powered Personalization platform across DIME Beauty's cart, checkout, and post-purchase pages. This included offering "Frequently Bought Together" recommendations and one-click upsells. As a result, DIME Beauty achieved a 45% boost in average order value, a 5% increase in revenue from upsells, and an impressive 60x return on investment from using AfterShip.

DIME Beauty