Case Study: Concrete Countertop Solutions boosts AOV by 31% with AfterShip Personalization

Concrete Countertop Solutions boosts AOV by 31% with AfterShip

Concrete Countertop Solutions, a home and garden business specializing in DIY concrete countertop systems, sought to enhance its customer experience and increase average order value. As an early adopter of Shopify's new checkout framework, they partnered with AfterShip, utilizing AfterShip Personalization to overcome the limitations of manual checkout coding and provide a more tailored shopping journey.

AfterShip implemented its Personalization solution, which used AI-driven product recommendations like "frequently bought together" items and customizable informational banners at checkout. This allowed Concrete Countertop Solutions to effectively upsell project necessities and manage customer delivery expectations. The results were significant, including a 31% boost in average order value, a 1.4% increase in total revenue, a 30x return on investment, and a 4.7% conversion rate on upsells, all achieved through AfterShip's tools.

Concrete Countertop Solutions