Case Study: Baked by Melissa boosts triggered email revenue with AfterShip Tracking

Baked by Melissa boosts triggered email revenue 70% with AfterShip

Baked by Melissa, a New York-based bakery, had a strong online business but identified a gap in the post-purchase experience. After customers placed an order, the company had no control over the tracking process, leaving customers to look up their shipments themselves. To address this, they turned to AfterShip’s post-purchase tracking platform.

By integrating AfterShip Tracking with their email marketing platform, Baked by Melissa implemented a system of automated, personalized email updates at every stage of the shipping journey. This solution from AfterShip led to significant results, including a 70% increase in triggered email revenue and email open rates of 56-60%. Shipment notification emails now generate 23% of the company’s total revenue.

Baked by Melissa