Case Study: VU Venture Partners standardizes data-driven investing with Affinity

How VU Venture Partners standardizes data-driven investing and builds a world-class VC fund and investor accelerator program with Affinity

VU Venture Partners is a multi-stage venture capital fund and accelerator program that manages deal flow across seven verticals while running Venture University, which brings in hundreds of cohort members each year. As the firm scaled, it needed a CRM that could act like a database, provide dynamic views for each team, and preserve institutional knowledge from its accelerator cohorts. Affinity was selected as the CRM and deal flow management system.

With Affinity, VU Venture Partners created customized list views for each vertical, standardized its investment evaluation process, and captured all company and contact interactions in one source of truth. The result has been stronger firmwide knowledge retention and more consistent investment decisions as VU continues to grow. VU also reported a 72% IRR in 2021, beating top-decile VC funds, and said Affinity helps support its highly selective investment process and the training of the next generation of investors.

VU Venture Partners

J. Skyler Fernandes

Founder and General Partner