Case Study: Samsung Next streamlines deal flow and collaboration with Affinity CRM

How Samsung Next centralizes deal flow and shares details across teams with Affinity CRM

Samsung NEXT, the investment group within Samsung Electronics, is a remote-first venture capital team spread across three continents and multiple time zones. They needed a streamlined way to centralize details about prospective and active portfolio companies, improve transparency, and avoid the manual processes that made it hard to stay aligned across teams. They used Affinity CRM to create a single source of truth for relationship intelligence.

With Affinity, Samsung NEXT automated pipeline management by syncing email and calendars to capture calls, meetings, and emails, while also using reporting dashboards and Slack alerts to keep the team informed. Affinity helped the firm collaborate more efficiently, support over 150 active portfolio companies, and source more than 4,000 companies in a year.

Samsung NEXT

Sam Campbell

Global Venture Operations Manager & Investor