Case Study: R/GA Ventures achieves deeper network visibility and accelerated portfolio growth with Affinity

How R/GA helps fuel the growth of its companies with Affinity

R/GA Ventures, the corporate venture fund of R/GA, needed better visibility into its vast, distributed network to connect portfolio companies with the right experts and track opportunities globally. To address this, R/GA Ventures adopted Affinity, using Affinity’s People Dashboard to give the team shared insight into relationships while operating across different companies and regions.

Affinity provided a holistic view of R/GA Ventures’ network, enabling the team to source new relationships, track deal flow by location, industry and sector, and ensure a diversified pipeline primed for growth. Affinity’s filters and privacy safeguards gave the fund complete visibility into where relationships exist without exposing sensitive conversation details, helping R/GA Ventures maintain a competitive advantage as it scales.

R/GA Ventures

Dylan Boyd

New Programs Development