Affinity
52 Case Studies
A Affinity Case Study
Redalpine, a Zurich-based seed and early-stage venture capital firm focused on ICT and life sciences, faced the challenge of managing relationships with hundreds of limited partners (LPs) accumulated across fundraising for four funds. Finding spreadsheets and traditional CRMs inadequate, Redalpine turned to Affinity for a scalable relationship management solution.
Affinity’s platform became Redalpine’s CRM-of-choice, enabling the team to manage fundraising from first conversation to signed subscription while keeping deal status visible and organized. With Crunchbase, calendar, and mailbox integrations, Affinity auto-populated Redalpine’s pipeline and cut manual data entry, allowing the firm to efficiently handle hundreds of LP relationships and streamline its deal flow.
Carlo Egle
Investment Manager