Case Study: Early-stage VC Pear Ventures achieves 11,467 new introduction paths from its real-time network with Affinity

How Pear VC opens up warm introductions for its portfolio companies with Affinity

Pear Ventures, an early-stage venture fund focused on maximizing value for its portfolio through introductions for sales, fundraising, and hiring, faced a time-consuming, inefficient process of handling intro requests via emails and spreadsheets. To solve this, Pear turned to Affinity and its relationship intelligence platform to better share and surface the firm’s proprietary network.

By connecting Gmail to Affinity’s machine‑learning platform and sharing team networks with its cohort, Pear instantly revealed 11,467 new introduction paths and—for example—helped Twine identify 1,696 warm investor paths. Affinity’s solution reduced manual work, increased the number of actionable introductions, and directly supported portfolio fundraising, customer acquisition, and hiring.

Pear Ventures

Mar Hershenson

Founding Managing Partner