Case Study: Notion Capital screens 50% more companies and sources better deals with Affinity

How Notion Capital uses data to source better deals and screen 50% more companies a year

Notion Capital, a London-based venture capital firm investing in early-stage European SaaS and Cloud companies, needed a more usable CRM that the whole firm would adopt. Its old system required manual work to gather data, lacked integrations, and made it hard to centralize the information needed for sourcing, due diligence, and relationship management. The firm turned to Affinity, using it alongside its proprietary tool RISTA.

Affinity, integrated with RISTA, gave Notion Capital a centralized system of record with quantitative and qualitative data from external sources, helping the team prioritize deals, automate pipeline management, and stay in touch with prospects. The results included screening 50% more companies per year, meeting with 50% more companies, and a firmwide process where outbound opportunities are handled within seven days. Affinity also helped Notion build stronger relationships earlier, improving its ability to win competitive deals.

Notion Capital

Itxaso del Palacio

Partner