Case Study: Market One Capital achieves centralized network visibility and founder-first relationship management with Affinity

How Market One Capital focuses on its founder-first approach with Affinity

Market One Capital (MOC), a Pan-European venture capital firm, needed better visibility into its network and communications to maintain a founders-first approach. Their prior system left the firm’s system of record incomplete, making it hard to analyze team relationships and track deal flow across the many companies and entrepreneurs they engage with.

MOC implemented Affinity — using Affinity’s Board View along with custom fields and notes — to centralize communications and pipeline data. Affinity lets MOC track roughly 200 companies they diligence each week and manage a ~9,000-person network, becoming the firm’s source of truth and helping preserve strong founder relationships over time.

Market One Capital

Marcin Zabielski

Partner