Case Study: Intel Capital achieves better deal flow visibility with Affinity

How Intel Capital created a 360 view of their deal flow with Affinity

Intel Capital, the venture arm of Intel Corporation, needed a better way to manage deal flow and report progress to its LP. Its sales-oriented CRM wasn’t built for venture investing, so investors relied on multiple Airtable lists, Excel spreadsheets, and handwritten notes, creating poor visibility across the firm.

Affinity helped Intel Capital create a single system of record for deal flow using list and kanban views, AI Notetaker, automation, and reporting. With Affinity, the team eliminated seven custom applications, reduced manual work, improved meeting efficiency and reporting, and gained better visibility into pipeline activity—ultimately allowing them to review more companies and make stronger investment decisions.

Intel Capital

Jen Ard

Managing Director