Affinity
60 Case Studies
A Affinity Case Study
Highland Europe, a growth-stage venture capital firm, needed a more integrated tech stack to support firmwide operations and better manage portfolio companies, talent, and advisor relationships. Before working with Affinity, the team relied on a fragmented mix of tools that created inefficient workflows, manual processes, and limited visibility across their network.
Using Affinity as the central CRM and system of record, Highland Europe connected workflows with tools like Zapier, Notion, Google Docs, Google Drive, Typeform, Slack, Gatsby, and WordPress to automate data capture and sharing. With Affinity, the firm streamlined portfolio support and hiring processes, tracked over 200 portfolio activities across 40+ portfolio companies in a year, grew its talent network to around 100 executives, and onboarded 150+ advisors.
Abhishek Lahoti
Head of Platform