Case Study: GGV Capital U.S. boosts collaboration and data visibility with Affinity

How GGV Capital U.S. connects a distributed team and founder network with Affinity

GGV Capital U.S., a venture capital firm focused on early- to growth-stage technology investments, had a challenge with multiple teams using different tech stacks, which made it difficult to see the full pipeline and collaborate across investment and portfolio support teams. Affinity’s CRM was introduced as the central platform to unify data and workflows across the firm.

With Affinity, GGV Capital U.S. centralized information from tools like Slack, Notion, reporting systems, and its founder portal into a single source of truth, while also adding automation, enrichment, and permission controls. Affinity helped improve data visibility, streamline deal and portfolio management, and automate founder portal onboarding and community access, enabling faster decisions and stronger collaboration across the firm.

GGV Capital U.S.

Dave Grenetz

Senior Vice President of IT