Case Study: Firstminute Capital achieves a single source of truth for its global network with Affinity

How Firstminute Capital gets more granular visibility around the strength of its relationships with Affinity

Firstminute Capital, a $100M London-based early-stage venture fund founded in 2017, needed a better way to track a broad, global, founder-driven portfolio spanning many sectors. After evaluating several CRM tools, Firstminute Capital selected Affinity’s relationship-intelligence CRM for its integrations, deep tracking functionality, versatility, and ease of use to centralize its network data.

Affinity delivered a single source of truth that gave Firstminute Capital stronger visibility into its global network, granular insight into relationship strength, and clearer signals about who was sending quality deal flow. The platform made the team significantly more efficient and saved time by consolidating documents and interactions; while no specific metrics were disclosed, Firstminute reports marked improvements in network management and deal-sourcing visibility thanks to Affinity.

Firstminute Capital

Sam Endacott

Investment Analyst