Case Study: f7 Ventures scales its $50 million fund with Affinity

How f7 Ventures grows and scales a $50 million fund with Affinity Firm consistently evaluates companies using the same data-driven methodology

f7 Ventures, a pre-seed and seed venture capital fund, needed a better way to move beyond email and spreadsheets as it grew from an angel fund into a $50 million institutional fund. The team wanted a CRM to organize deal flow, evaluate opportunities consistently, and manage relationships across founders, LPs, and portfolio companies. Affinity provided the product/service used in the case study.

By implementing Affinity’s CRM, f7 Ventures centralized contacts, company data, and investment opportunities into one system of record that the whole firm could access. Affinity helped the team apply the same evaluation fields and scoring rubric to thousands of companies, run more efficient deal review meetings, and stay on top of follow-ups and stakeholder relationships. As a result, f7 Ventures became more organized, scalable, and proactive, and is better positioned to build a multi-generational venture fund.

f7 Ventures

Kelly Graziadei

Founding Partner