Affinity
52 Case Studies
A Affinity Case Study
DCM Ventures, a venture capital firm, faced a deluge of meetings, emails, and calendar invites that made it difficult to track interactions and prioritize time. To address these challenges they turned to Affinity’s relationship intelligence platform to help capture and organize every interaction and surface the most important communications.
Affinity linked to DCM’s email and calendar, using AI and automation to auto-populate interactions, pull in public context (e.g., Crunchbase), and deliver faster data retrieval. The result: DCM principals report better activity tracking, never missing critical emails, faster access to contact history, and improved deal sourcing and portfolio support—making team members more organized and effective thanks to Affinity.
Kyle Lui
Principal