Case Study: Dawn Capital achieves streamlined deal flow and deeper relationship visibility with Affinity

How Dawn Capital automatically manages relationships and keep tabs on the status of deals with Affinity

Dawn Capital, an early-stage venture fund founded in 2005 that focuses on B2B software, struggled with CRMs that couldn’t reliably ingest email data or surface actionable insights from digital communications. To centralize relationship data and sync email, calendar, and deal activity, Dawn Capital adopted Affinity’s relationship-management CRM.

Affinity gave Dawn Capital fingertip access to complete relationship histories, powerful lists, and integrations with Crunchbase, calendars, and inboxes that auto-populate the deal pipeline. As a result, Affinity streamlined Dawn Capital’s deal flow and Monday pipeline reviews, improved team alignment on contacts and next steps, and unlocked decades of relationship knowledge across LPs, entrepreneurs, and co-investors.

Dawn Capital

Henry Jefferies

Associate