Case Study: Cushman & Wakefield uncovers warmer opportunities and boosts referral success with Affinity

How Cushman & Wakefield uncovers warmer opportunities with Affinity

Cushman & Wakefield, a leading global commercial real estate firm (NYSE: CWK), needed to maintain long-standing broker relationships while constantly sourcing new, high-quality referrals. Facing the limits of LinkedIn—which shows connections but not the strength or best path for introductions—Cushman & Wakefield adopted Affinity’s relationship intelligence platform to better map and quantify their team’s collective network.

Affinity spun up an instant 360° digital Rolodex, calculated relationship scores, and augmented LinkedIn to show which team member or partner was best positioned to make introductions. By using Affinity, the team increased visibility into warm opportunities, activated their collective network, and significantly improved referral hit rates (previously under 50% on LinkedIn), helping preserve and grow Cushman & Wakefield’s relationship capital.

Cushman & Wakefield

Mark McGranahan

Vice Chairman