Case Study: Bain Capital Ventures achieves data-driven investing and centralized relationship intelligence with Affinity

How Bain Capital Ventures uses Affinity to navigate changing investment landscapes

Bain Capital Ventures (BCV), the venture arm of Bain Capital, is a leading VC firm focused on B2B and enterprise technology investments. As the firm grew and investment decisions moved faster, BCV needed a CRM tailored to venture capital that could centralize data, eliminate silos across sub-teams, and provide a single source of truth for its relationships and deal pipeline. To meet those needs, BCV chose Affinity.

Using Affinity, BCV synced emails, calendar invites, and contacts automatically, standardized weekly pipeline reporting, and strengthened security and compliance to fit its strict requirements. Affinity’s relationship intelligence and data enrichment helped BCV make more data-driven investment decisions, improve visibility across the team, and support newer employees with better context and outreach lists. The firm now has centralized network data across nearly 50 team members and uses Affinity as a core part of its operating process.

Bain Capital Ventures

Kevin Zhang

Partner