Case Study: New Politics achieves a robust, trackable community for recruiting candidates, donors, and volunteers with Affinity

How Affinity helps NewPolitics build a robust community

New Politics, an organization dedicated to recruiting and developing servant leaders for political service, faced a growing challenge: as its network expanded it needed a way to track community members and better identify prospective candidates, donors, staff, and volunteers. To solve this, New Politics adopted Affinity’s relationship intelligence platform—using Affinity Lists—to map and understand how different people in its network could get involved in campaigns and organizational efforts.

Affinity powered New Politics’ community segmentation and teamwork by breaking contacts into actionable lists, surfacing potential campaign talent and fundraising relationships, and letting staff track who was supporting each candidate. As a result, New Politics gained clearer visibility into its network, improved candidate staffing and fundraising efforts, and achieved more coordinated, team‑oriented support across campaigns—benefits enabled directly by Affinity.

New Politics

David Heifetz

Chief Communications Officer