Case Study: Future Planet Capital boosts pipeline and speeds founder meetings with Affinity

How Affinity helps Future Planet Capital book meetings with founders in less than 6 clicks

Future Planet Capital, a UK-based impact-led venture capital firm, needed a better way to manage deal flow, investor relationships, and scattered investment data across multiple teams. Before using Affinity, the firm relied on legacy processes, spreadsheets, and disconnected tools, making it difficult to keep information organized and accessible for decision-making.

With Affinity, Future Planet Capital centralized its CRM data, communications, notes, and relationship management in one platform, while also using scoring systems, templates, filters, and integrations to standardize outreach and sourcing. The result was a near 400% increase in pipeline volume, the ability to evaluate companies using 500,000 data points, and the ability to book meetings with founders in six clicks or fewer.

Future Planet Capital

Peter Mitchell

Head of Origination