Case Study: ABACON CAPITAL builds a relationship-focused tech stack with Affinity

How ABACON CAPITAL built a relationship-focused tech stack with Affinity to drive their investment strategy

ABACON CAPITAL, the long-term oriented investment holding of the Büll Family Office, wanted to build a relationship-first tech stack that could support its small team for the long term. As the firm expanded its use of digital tools for communications, intake, surveys, and deal management, it needed a system that could connect those workflows without adding manual data entry. To do that, ABACON turned to Affinity and its relationship intelligence platform.

Using Affinity as the core of its stack, ABACON connected tools like Typeform, Delighted, Slack, and Microsoft 365 through integrations and an open API. The result was a more automated intake and feedback process, with new contact records created automatically and survey responses flowing into team workflows. With Affinity, ABACON cut intake processing time by 60%, improved collaboration, and created a scalable foundation to support portfolio companies and future growth.

ABACON CAPITAL

Sven Rossmann

Chief Investment Officer