Case Study: Founders Intelligence speeds decision-making with Affinity

Enriched, auto-captured data speeds decision-making at Founders Intelligence

Founders Intelligence, a consulting firm serving clients across multiple industries, needed a faster way to compile insights, build datasets, and create targeted company shortlists without spending excessive time on manual prospecting and data entry. To solve this, the team turned to Affinity’s relationship intelligence CRM platform.

With Affinity, Founders Intelligence automated research and data collection, enriched its lists with funding, investor, and location data, and added custom columns to incorporate third-party sources like CB Insights and PitchBook. Affinity also helped the team prioritize outreach through relationship scoring and improved collaboration on deal sourcing, enabling them to consolidate market research and funding information on a single platform while streamlining their pipeline and decision-making.

Founders Intelligence

Sebastian de Lange Kofoed

Strategy Consultant