Case Study: Armira scales private-markets origination and relationship management with Affinity

Armira runs AI-powered origination for 20,000 companies with Affinity

Armira, a Munich-based private equity investment holding firm, faced a challenge with institutional knowledge being fragmented across personal inboxes and files. This lack of a centralized system created blind spots and inefficiencies, occasionally resulting in colleagues independently approaching the same company. To solve this, Armira chose to implement Affinity as its automated CRM and relationship intelligence platform.

By using Affinity to automatically capture email and calendar activity, Armira built a trusted data layer that powers its outreach pipeline. This foundation enabled the firm to implement an AI operating model using Affinity's MCP server. The results include the elimination of manual CRM logging, a dramatic reduction in time spent on meeting preparation and list hygiene, and the ability for its 80-person team to run origination at a scale typically associated with much larger firms. Affinity provided the firm-wide visibility needed to avoid collisions and prioritize relationships effectively.

Armira