Case Study: Motive Partners increases deal reviews by 66% with Affinity

How Motive Partners increased the number of deals reviewed in one year by 66%

Motive Partners, a global private equity and venture capital firm, struggled with fragmented data across its distributed investment team. Using Affinity as its core CRM platform, the firm had difficulty tracking relationship history, avoiding duplicate outreach, and maintaining visibility into deal pipelines across offices in New York, London, Berlin, and Amsterdam.

Affinity solved this by centralizing deal, relationship, and communication data into a single source of truth and integrating it with tools like Outlook, LinkedIn, Crunchbase, Slack, Notion, Zapier, and the Affinity API. As a result, Motive Partners now tracks 133,000 people and 65,000 organizations, has eliminated crossed wires and improved collaboration, and increased the number of deals reviewed by 66% in the first year using Affinity.

Motive Partners

Julia Hubo

Investor