Case Study: University of South Carolina Athletics achieves 100% group sales growth and 20% sales‑rep efficiency gains with Affinaquest

University of South Carolina Athletics Department Becomes a Data Champion with SSB

The University of South Carolina Athletics faced rising churn in season ticket renewals and an inability to maximize ticket and donation revenue because critical systems—ticketing, merchandise, and donor records—were siloed and couldn’t communicate. To solve this, the department engaged Affinaquest and implemented the Central Intelligence platform to unify disparate data sources and give staff a real‑time, single view of constituents.

Affinaquest’s Central Intelligence integrated and cleaned the department’s data, enabled automated, trigger‑based email and outreach workflows, and provided real‑time segmentation and lead‑source visibility. As a result, South Carolina launched targeted campaigns faster, cut manual work, doubled group sales (100% increase) and improved sales rep efficiency by 20%, helping reduce churn and boost overall engagement.

University of South Carolina Athletics

Eric Nichols

Chief Marketing Office