Case Study: Ole Miss achieves $1M incremental revenue and a 360° fan view with Affinaquest

Ole Miss Boosts Revenue with 360 View of Fan Base

Ole Miss (University of Mississippi) faced fragmented fan data across ticketing, concessions, merchandise, apps and surveys that made single fans look like multiple contacts and limited ticket sales, engagement and revenue. To address this, Ole Miss engaged Affinaquest and deployed Affinaquest’s Central Intelligence platform to unify disparate touchpoints and enable analysis and segmentation.

Affinaquest consolidated 120+ integrations, applied business intelligence and fan scoring, and pushed targeted segments to CRMs and digital channels so Ole Miss could run personalized campaigns and operational initiatives. The results included 125K+ new unique users centralized, an average $716K boost in lead generation over three years, $1M in incremental revenue, 23% more accounts, major email KPIs up 68%, online transactions +10% and ecommerce revenue up 54%, plus significant time savings on reporting.

Ole Miss

Michael Thompson

Deputy Athletics Director for External Relations and Business Development