Case Study: Nashville Predators achieves higher season-ticket retention and streamlined service with Affinaquest

Nashville Predators Putting The Pieces Together

The Nashville Predators faced a surge in fan interest after their 2017 Stanley Cup Final run, growing their Season Ticket Citizens from 10,000 to just over 13,000 and needing to deliver consistent, industry-leading service to many new fans. To tackle this challenge they partnered with Affinaquest to deploy a CRM and customer-data integration solution that unified ticketing, attendance, and marketing data and enabled a single view of each fan.

Affinaquest helped the Predators implement a data-driven program—creating a “Penalty Kill” renewal-intent score, compiling Golden Records, and launching an automated touchpoint campaign—while the team expanded retention staff from 5 to 11. The result: retention reps became more efficient and effective, stakeholders received daily Tableau-fed reports and real-time touchpoint tracking, and the organization improved outreach and renewal management across its 13,000+ season ticket base.

Nashville Predators

JT Louviere

Director of Business Strategy