Case Study: Monumental Sports & Entertainment achieves 20% single‑game ticket lift and 153% higher email opens with Affinaquest

Monumental Sports & Entertainment - Customer Case Study

Monumental Sports & Entertainment, one of the largest integrated sports and entertainment companies in the U.S., faced a challenge: although they had a data warehouse, they needed to make insights accessible to nontechnical staff and predict future fan behavior to drive revenue. Affinaquest deployed the Fan Insight Platform, a cloud-based segmentation and predictive analytics tool, to give team members easy access to customer insights and modeling without heavy technical skills.

Affinaquest delivered the platform in roughly half a year, enabling Monumental to group and query nearly three million fan profiles with about 800 profile tags (including predictive tags) and to target fans more precisely. The results included Wizards single-game ticket sales up roughly 20% and Capitals up roughly 8%, bundled offers exceeding 10,000, two targeted segments generating $80,000, sales-focused emails up 265%, unique email opens up 153% (link clicks up 95%), higher marketing ROI ($4.73 vs. $0.93), and significant staff time savings.

Monumental Sports & Entertainment

Adam Falkson

Senior Director, Business Intelligence