Case Study: Boston Bruins achieve faster, more accurate business insights with Affinaquest

Boston Bruins - Customer Case Study

The Boston Bruins were struggling with stale, inaccurate reporting, manual ETL and inconsistent, redundant data that hindered timely business decisions. Affinaquest was brought in to provide a permanent data warehouse and data mart solution to fix data quality, reporting and ETL issues so the team could focus on growth instead of firefighting data problems.

Affinaquest conducted a full data audit, integrated a centralized data warehouse with data marts (RDM for Tableau and CDM for SAS Marketing Automation) and consolidated sources such as Archtics, Eloqua and Salesforce. The implementation delivered faster turnaround on business insights, greater confidence in data accuracy, streamlined validation/aggregation for analysts, and a scalable platform to support future data sources and initiatives.

Boston Bruins

Joe Caggiano

Director of Business Solutions