Case Study: Vodafone achieves 75% time savings in campaign data reporting with Adverity

How a leading technology communications company transformed campaign data reporting and reduced wasted time by 75%

Vodafone Italy’s digital marketing team was struggling to link online prospect activity with offline lead, sales and activation data scattered across many call centers and different CRMs, which made campaign reporting manual, slow and error-prone. To unify offline and online sources and enable fast, self-service analysis for stakeholders, Vodafone partnered with Adverity and adopted Adverity’s data integration solution.

Adverity implemented an end-to-end single source of truth, automating integration across multiple CRM systems, providing secure, role-based access and seamless connectivity into Vodafone’s Power BI analytics stack. The solution made data BI-ready and always up-to-date, reduced wasted time by 75%, saved half a day per week for a 20+ person data team, cut a week off monthly campaign analysis, improved data robustness and delivered significant cost savings.

Vodafone

Emiliano Bozzi

Digital Marketing & Performance Data Analyst