Case Study: Koala reduces CPA by 45% with Adthena

With always-on competitive monitoring, Koala reduced cost per acquisition by 45%

Koala, an Australian digital-first mattress and home furnishings retailer, needed better visibility into competitor search strategies to protect and grow market share. Working with Adthena, Koala used the Smart Monitor product to overcome competitive blindness and better understand how rival movements were affecting its search performance, especially during critical sales periods and new product launches.

With Adthena’s Smart Monitor, Koala gained always-on competitive intelligence and automated alerts to quickly respond to threatening competitor activity. The result was a 45% reduction in overall CPA, a 10% increase in impression share on core product terms, and about six hours saved each month on manual monitoring, helping Koala make faster, more informed bidding decisions.

Koala

Janet Ranola

Paid Media Manager, Search & Programmatic