Case Study: Vodafone achieves 7% higher click share and 10% more sales with Adthena

Vodafone increases click share by 7% with Adthena

Vodafone faced the challenge of standing out in the highly competitive Samsung S22 product launch landscape. They needed to quickly identify high-performing search terms and gaps in their competitors' strategies while also balancing manual and automated bidding. To address this, they turned to Adthena's Strategic Insights and Search Term Opportunities report.

Adthena's solution provided Vodafone with the data to monitor competitors and seize opportunities. By implementing 27 new keyword terms and using a flexible strategy combining Adthena's insights with Google Smart Bidding, Vodafone increased its click share by 7% and boosted sales by 10% while maintaining a positive return on ad spend.

Vodafone