Case Study: Alaska Airlines achieves $100M revenue potential with Adswerve's Meridian MMM

Alaska Airlines forecasts $100M revenue lift with Adswerve

Alaska Airlines, a major airline headquartered in Seattle, faced the challenge of understanding the impact of its diverse marketing channels on revenue and optimizing its marketing spend for the highest return. They turned to the vendor Adswerve to build a custom marketing mix model using Google's Meridian tool to gain data-driven insights and budget recommendations.

Adswerve implemented a solution by collecting and unifying data from disparate sources, including control variables, to build an advanced Meridian model. This provided Alaska Airlines with an interactive dashboard to adjust channel budgets and see the predicted ROI impact. The results projected an 11% increase in addressable advertising revenue, a 3% ROI boost, and a potential revenue increase of $100 million.

Alaska Airlines