Case Study: Alaska Airlines achieves 30% higher ROAS with Adswerve's Google Cloud data warehouse and predictive bidding

Alaska Airlines boosts ROAS 30% with Adswerve

Alaska Airlines, a major US airline, faced the challenge of unifying its vast amount of disparate first-party data from various repositories. They turned to the vendor Adswerve to securely consolidate this data and streamline their marketing processes.

Adswerve built a marketing data warehouse in Google Cloud BigQuery and created predictive lifetime value models using Google Cloud AutoML. By integrating these predictive scores into their search advertising, Adswerve implemented a value-based bidding strategy. This solution delivered a 30% increase in return on ad spend for specific campaigns and helped Alaska Airlines earn an additional $1 per paid search click.

Alaska Airlines