Case Study: Vodafone Australia recovers lost online sales and achieves 1,700% ROI with Adobe Marketing Cloud

Vodafone - Customer Case Study

Vodafone Australia, the South Pacific unit of the global mobile communications leader, faced a plateau in its e-commerce channel as sales slowed and acquisition costs rose. Adobe Analytics revealed that while more than 60% of shoppers who created a cart started checkout, about 80% abandoned during the process, leaving the company seeking ways to identify and recapture those lost sales opportunities.

Working with JBA Digital, Vodafone deployed Adobe Analytics within Adobe Marketing Cloud and integrated it with their email service provider, using one‑click surveys, targeted automated emails, richer product content, and live help options to reengage shoppers. The program achieved a 75% email open rate, recovered 15% of lost sales opportunities, drove a 7% net increase in online sales, and delivered a 1,700% return on marketing investment.

Vodafone

James Barton

Head of Online Innovation, Vodafone Australia