Case Study: Vodafone scales global data training and accelerates data-driven marketing with Adobe Experience League

Vodafone better connects with customers by improving data usage via Adobe Experience League

Vodafone, the global telecommunications provider, needed to scale data and digital marketing skills across a 100,000‑person organization to deliver highly personalized customer experiences. With thousands of Adobe Experience Cloud users and limited capacity for in‑person bootcamps, the challenge was to rapidly upskill marketers, analysts, product and web teams worldwide while reducing travel, wait times, and inconsistent knowledge.

Vodafone integrated Adobe Experience League and its Adobe Experience Cloud tools into the company LMS, curating role‑based learning paths (analytics, personalization, data management) with assessments and gamification. The self‑service approach accelerated upskilling—training people in weeks instead of months—improved onboarding, created a common understanding of tools across teams, enabled more agile and advanced marketing use cases, and cut travel time and costs.

Vodafone

Will Harmer

Global Product Owner, Digital Marketing