Case Study: U.S. Bank achieves 100% higher lead conversion and personalized multichannel customer engagement with Adobe Marketing Cloud (Adobe)

U.S. Bank is using Adobe Marketing Cloud to integrate online and offline data, optimizing customer engagement and maximizing call center results

U.S. Bank, the fifth-largest U.S. bank serving over 17 million customers, needed a unified view of multichannel customer behavior to deliver more relevant offers, personalize online and mobile experiences, and maximize lead generation for its call centers—all while reducing technical complexity and preserving customer privacy.

By implementing Adobe Marketing Cloud (Adobe Analytics, Adobe Target) integrated with its Salesforce CRM and mobile tools, U.S. Bank consolidated online and offline data, applied real-time analytics and lead-scoring, and enabled personalized, cross-channel engagement. The result: lead conversion more than doubled, customer engagement and targeted experiences improved, and the bank achieved faster time to market with lower cost and complexity.

U.S. Bank

Raj Vridhachalam

Senior Vice President of Platform Delivery, U.S. Bank