Case Study: U.S. Bank achieves personalized customer conversions with Adobe Experience Platform

U.S. Bank drives conversions with personalized customer experiences

U.S. Bank needed to accelerate digital marketing and deliver more personalized customer experiences as online banking demand surged and third-party cookie changes pushed the industry toward stronger first-party data strategies. To unify customer data and improve targeting across channels, the bank turned to Adobe, using products including Adobe Experience Platform, Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, Adobe Analytics, Adobe Target, and Adobe Campaign.

Adobe helped U.S. Bank create a single customer view, activate real-time segmentation, and personalize offers across web, mobile, branch, and call-center channels. The results were significant: Real-Time CDP-driven conversions increased 19x, overall marketing impressions rose 4x, mobile app marketing impressions grew 5x, and annual booked accounts increased 127%, with digitally acquired annual revenue also rising accordingly.

U.S. Bank