Case Study: T‑Mobile scales 200% and streamlines marketing workflows with Adobe Workfront

T-Mobile’s work management strategy provides a clear connection to a great customer experience

T‑Mobile, the "Un‑carrier" focused on changing wireless for good, faced rapid growth and mounting complexity across its marketing operations. Manual, siloed processes, heavy meeting loads and inconsistent workflows made it difficult to deliver the agile, customer‑focused experiences the company promised, so the team needed a more connected, scalable way to manage work.

By adopting Adobe Workfront as a centralized, single source of truth with standardized templates and connected workflows, T‑Mobile streamlined project flow and improved visibility across teams. The platform scaled with the business—supporting 200% organizational growth—while driving an 80% rise in active participation, boosting projects to 300 per month (a 275% increase), growing the marketing organization 200%, and cutting weekly process meetings by 92% (from 12 to 1), enabling faster, more consistent customer experiences.

T-Mobile

Ilona Yeremova

Senior Manager, MarComm Business Operations