Case Study: Swisscom achieves personalized digital experiences and 40% uplift with Adobe Experience Cloud

Swisscom offers tailor-made online experiences for its customers with Adobe Experience Cloud

Swisscom, Switzerland’s leading telecommunications and IT company, needed to keep pace with rapidly changing customer expectations and intense competition by delivering seamless, localized digital experiences. Using Adobe Experience Cloud, including Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Campaign, Swisscom set out to improve its website, personalize communications, and better support customers across languages and channels.

Adobe implemented an integrated solution stack that enabled multilingual content management, behavioral analytics, A/B testing, AI-driven personalization, and coordinated campaign messaging. The impact included time savings through streamlined workflows, more personalized customer experiences, and a 40% uplift from testing with Adobe Target. Swisscom also strengthened internal capabilities through Adobe training, helping teams adopt more data-driven optimization practices.

Swisscom

Nicolas Mériel

Senior Digital Strategist