Case Study: Swisscom boosts self-service adoption, speeds delivery and cuts costs with Adobe Experience Manager and Adobe Analytics

Swisscom - Customer Case Study

Swisscom, Switzerland’s leading telecom, needed to unify disparate web solutions across its Corporate Business Division and Swisscom IT Services to deliver high-quality, multilingual (German, French, Italian, English) web experiences, drive self-service adoption, and improve staff efficiency. The company sought a single platform to make content management faster and more consistent, support international sites and device formats, and generate more leads for ITS while reducing operational costs.

Swisscom standardized on Adobe Experience Manager and Adobe Analytics to reuse content with multisite/live-copy, automate translations, deliver device-optimized video, and track engagement. The new solution accelerated delivery of information and services by up to 25%, cut web management costs by as much as 20%, increased portal conversions 5–150% in targeted areas, boosted lead generation via dynamic forms, and enabled smaller teams to manage richer, multilingual sites.

Swisscom

Christoph Bracher

Online Solutions Manager, Online Division, Swisscom