Case Study: ServiceNow achieves better B2B customer experiences with Adobe Experience Platform

ServiceNow selects Adobe Experience Platform to advance B2B customer experience

ServiceNow, the digital workflow company, selected Adobe Experience Platform to improve its B2B customer experience. Faced with rising expectations for more personalized digital interactions across nearly 7,000 enterprise brands, ServiceNow wanted to move beyond siloed systems and stale data to better engage customers across touchpoints like ServiceNow.com and tailored email.

Adobe implemented Adobe Experience Platform, including the B2B Edition of Adobe’s Real-time Customer Data Platform, to unify disparate data sources and give ServiceNow a more complete, real-time view of each customer. The result is faster contextual insight and more relevant, personalized experiences at scale, helping ServiceNow deliver stronger engagement and better customer journeys with Adobe.

ServiceNow

Susie Emmerling

vice president of marketing operations