Case Study: Lenovo achieves $11M in workflow savings and 53% more content volume with Adobe Experience Cloud

Lenovo speaks fluent e-commerce with Adobe

Lenovo, a global technology company, faced a major e‑commerce challenge: when Ajit Sivadasan joined, the company had virtually no online footprint and a fragmented customer journey across markets and acquisitions. Leadership set an ambitious goal to double digital sales in three years and needed to centralize customer data, personalize experiences at scale, and change culture and processes to make the customer the center of every online interaction.

Working with Adobe (Experience Cloud: Experience Manager, Target, Audience Manager, Advertising Cloud, Analytics, Creative Cloud) and Deloitte, Lenovo rebuilt its tech stack to enable “audience automation,” real‑time personalization, experimentation, and AI‑driven pricing with Adobe Sensei. The transformation drove measurable gains: $11 million saved in workflow efficiencies, a 53% increase in content volume, a 12.5% lift in click‑through rates, a 300% uplift for a targeted gaming product, and strong momentum toward exceeding its revenue goals.

Lenovo

Ajit Sivadasan

VP & GM, Global eCommerce, Sales & Marketing, Lenovo